Monday 22 December 2014

What is a Responsive Web Design?

Everyone is connected to the internet these days through various ways – be it through laptop, tablet or mobile phone. The power of internet enable us to browse information online with just a touch of a button. When you visit a website that has great web designs and interaction, you will immediately think better of the company, its products and services. The point being that if two websites offer exactly the same content, one being a professional and appealing design while the other being a basic HTML site, your perception of the same thing will be different just from the way it is portrayed.



A responsive web design is collection of techniques that allow your website to adapt to the size of screen it is being viewed on. For example, someone opening your website on a laptop will have lesser constraints than someone viewing the same website on the mobile phone. Being able to offer your customers an optimized experience regardless of their choice of device means you will have expanded the reach of your products and services.

Benefits of a responsive website:

·         Better, faster, smarter user experience: Optimizing your website no matter what the user chooses to view it on makes their life easier. In other words, happier customers means better business.

·         Cost effective: Responsive websites with great web designs takes a little longer to put together. But they survive longer and the unified approach means management, support and upgrades only need to be applied to one place. This saves time and money.

·         Improve conversion rates: An optimized and consistent site, no matter what platform it is being viewed on, provides better experience for the user which is more likely to lead them purchasing your products and engaging your services.

Designing your website yourself is the cheapest option, and if you know what to do then great. However, most companies will hire professional web design companies to develop the website for them. There are some agencies in Singapore that charge high prices for web design and development services, so it is important to look around for one that you are most comfortable with. Here at MediaPlus Digital, we offer a comprehensive range of online marketing solutions for both local and international companies spanning various industries. We provide fantastic web design and web development packages in Singapore, ranging anything from a small informational site to a full e-commerce platform with a content management system.

At MediaPlus Digital, we boast a team of professional designers and developers in ensuring that we are always at the frontline of the latest online technologies. Not only do we seek to understand each of our client’s business, our websites are developed and designed in a scalable manner that ensure your business stand out in the crowded online marketplace. Web development services offered by MediaPlus Digital include CMS in both custom code and open source, e-commerce, customized forum, portals and directories, website maintenance, HTML websites, microsite, landing pages, and many more. MediaPlus Digital also specialized in SEO services, Social Media Optimization, Pay-Per-Click, Digital marketing and Social Media Marketing.

If you like to speak to us on how we can bring your company’s online presence to the next level, contact us at 6966 3104 or email us at wow@mediaplus.com.sg.